|
Our key point of competitive advantage is in the development of inspired early development strategies that take into consideration market opportunities and trends, product differentiation and required target audience reach. Our work with clients across numerous therapy areas has established us as experts in defining global communications strategies that deliver brand success. Central to this success are our in-house proprietary strategic processes and our personnel, who have expertise in business development, pharmaceutical marketing and clinical research, gained from within industry and academia.
In addition, the agency prides itself on its:
- Ability to develop the highest quality scientific content
- Proven medical education expertise including publications planning and execution, KOL engagement, congresses and live events, and online education
- Experience across a wide range of markets and therapy areas
- Strong support from specialist agencies within the Publicis Healthcare Communications Group (PHCG) network to address specific client needs
- Excellent in-house scientific knowledge and ability to form strong relationships with KOLs
- In-house processes, which ensure the delivery of the highest quality outputs
- Ability to provide creative solutions, including the use of all media
- Ability to communicate with a range of stakeholders
Medicus International is a truly global agency and partners with pharmaceutical clients based in the US, EU and Asia Pacific. In addition, as a trading division of the PHCG network of agencies, we can draw on the expertise and assistance of local offices to support in the execution of national medical education programmes in line with local regulations. PHCG boasts established offices in the USA, Canada, the UK, France, Germany, France, Italy, Germany, Australia and China. Medicus International is organized into four Client Service Teams, each supporting defined, dedicated accounts. Leading each team is a Client Service Team Director, and contained within each are programme directors and managers (Account Directors, Account Managers and Account Executives), and on-staff, PhD/MD-qualified medical writers. Each Client Service Team has a senior writing lead and each account is assigned at least two writers, regardless of size.
All teams and accounts are supported by the Scientific Services department. This comprises both Scientific Directors and Associate Scientific Directors who provide strategic and scientific input into all written deliverables, and Editorial Directors and Managers who provide quality control and publication services as necessary. The Scientific Services department also ensures that the agency is kept up-to-date on all issues relating to compliance and copyright. Furthermore, Medicus International has a Medical Information Research Department, which identifies publications for competitor analyses, identifies potential authors (in line with ICMJE guidelines) and key opinion leaders, and keeps the agency abreast of industry news and trends.
All teams and accounts are also supported by a full-service in-house studio, meeting management and financial services. Approximately 60 full-time staff, with 25+ full-time, on-staff, PhD/MD-qualified medical writers Medicus International’s offering within the medical education sector can be broadly categorized into the following segments:
Strategy development spanning the product lifecycle
- We develop robust, innovative strategic solutions for our clients, specifically through strategic consultancy, market analysis, competitor intelligence, portfolio/life cycle planning, positioning and scientific communications development, verbal/visual branding and market access
Strategic publications planning and execution
- Strategic publications planning, including recommendations for publications execution against agreed publications strategy, considering data availability, market issues and the competitor landscape
- Working with authors in publications execution, including congress abstracts, posters and oral presentations, primary and secondary data publications, review articles, opinion pieces, consensus publications and proceedings, etc.
Opinion leader engagement
- Opinion leader identification and stratification, including profiling, mapping and development planning
-
Live and virtual events, including advisory boards, round table meetings, consensus meetings, symposia and stand-alone meetings, from content development through logistical support
Targeted communications
- Tailored communications for all key healthcare professionals, encompassing traditional and digital solutions
- Internal education and motivation, including development of MSL materials, local affiliate support and sales representative training materials
Creative solutions
-
Traditional print and online education encompassing the latest digital technology, including MoA animations, desk-top educational applications, website content and design and educational videos
We work with US, EU and Asia Pacific based global pharmaceutical and biotech clients, as well as with independent groups of key opinion leaders. At Medicus International we pride ourselves in forming long-term partnerships with our clients, and a number of our key accounts have been with the agency for over a decade and throughout the lifecycle of the product(s). Medicus International has extensive experience in the following therapeutic areas:
- Allergy
- Autoimmune disorders, including rheumatoid arthritis and multiple sclerosis
- Bone metabolism
- CNS disorders, including schizophrenia, bipolar disorder, ADHD, Parkinson’s disease, Alzheimer’s disease, insomnia and epilepsy
- Cardiovascular disease, including VTE, ACS, AF and hyperlipidaemia
- Diabetes
- Dermatology
- Endocrinology
- Fertility
- Gastrointestinal disorders
- Infectious diseases, including HIV and HCV
- Nephrology
- Obesity
- Ophthalmology
- Osteoporosis
- Oncology (solid and liquid tumours)
- Pain
- Respiratory, including asthma and COPD
- Transplantation
- Urology, including overactive bladder
- Vaccines
- Women’s heath
Medicus International takes compliance seriously and regularly trains its staff on the following compliance laws and codes.
- Pharmaceutical Research and Manufacturers of America (PhRMA) code
- European Federation of Pharmaceutical Industries and Associations (EFPIA) code of practice
- Food and Drug Administration Amendments Act (FDAAA) law
- Maine Law
- Association of the British Pharmaceutical Industry (ABPI) code and local country regulations for global clients
- Good Publications Practice (GPP) guidelines
- International Committee of Medical Journal Editors (ICMJE) Uniform Requirments
Training is included in our comprehensive inductions for all new hires − our induction process ensures that all staff are immediately trained on compliance guidelines as soon as they enter the agency. In addition, ongoing training throughout the year maintains staff education and ensures that we can address the latest developments as they arise. Our quality procedure is entitled ‘Excellence in Client Service’ and covers processes for project management, business communications and deliverable quality control. All content goes through a number of critical stages, including scientific review and data checking, strategy review and editorial quality control. Our office is located near to West Kensington and Earl’s Court Underground stations, and Kensington Olympia rail station.
Our address is:
Medicus International
Pembroke Building
Kensington Village
Avonmore Road
London
W14 8DG
United Kingdom
|
|
|
|